Strategic Market Relationships

Bill Donaldson , Tom O'Toole

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
  • Limba : Engleza
  • Data Publicarii : 13 Apr 2007
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 288
  • ISBN : 9780470028803
Rating:
258.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani