Strategic Market Relationships

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

„In cele din urma, o carte care poate fi folosita pentru a preda Managementul relatiilor de marketing, care nu inseamna cum sa captezi consumatorii prin programe de loialitate sau sa exploatezi bazele noastre de date.” --Ian Wilkinson, Universitatea din New South Wales, Australia „Aceasta carte este foarte clara si buna structurate si ilustratiile vor ajuta cu adevarat cititorii sa inteleaga acest domeniu.