Strategic Marketing Management

Colin Gilligan , Richard M. S. Wilson

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
  • Limba : Engleza
  • Data Publicarii : 30 Nov 2004
  • Editie : 3 Rev ed
  • Format : Paperback
  • Numar pagini : 882
  • ISBN : 9780750659383
Rating:
328.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani