A strategy defines which markets a business will operate in and sets out the organisational competencies. This book introduces strategy in concise terms and sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that lead to the setting and development of a strategy.
- Limba : Engleza
- Data Publicarii : 15 Nov 2003
- Format : Paperback
- Numar pagini : 112
- ISBN : 9781903776131