The International Business Environment: Challenges and Changes

Graham Wilkinson , Jamie Weatherston , Ian Brooks

This is a guide to understanding the international business environment. It also provides a fundamental building block for the study of corporate strategy, a subject which is included at more advanced levels of the business curriculum.
  • Limba : Engleza
  • Cuprins : Table of contents, The International Business Environment, 2nd edition Chapter 1- The International Business Environment Chapter 2- The Competitive Environment Chapter 3- The International Economic Environment Chapter 4- The Technological Environment Chapter 5- The International Cultural, Demographic and Social Environment Chapter 6- The Ecological Environment Chapter 7- The International Political Environment Chapter 8- The legal Environment Chapter 9- Globalisation, challenges and changes
  • Data Publicarii : 07 Sep 2010
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 376
  • ISBN : 9780273725664
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253.99 Lei
Disponibilitate : 2-4 saptamani

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