This is a guide to understanding the international business environment. It also provides a fundamental building block for the study of corporate strategy, a subject which is included at more advanced levels of the business curriculum.
- Limba : Engleza
- Cuprins : Table of contents, The International Business Environment, 2nd edition Chapter 1- The International Business Environment Chapter 2- The Competitive Environment Chapter 3- The International Economic Environment Chapter 4- The Technological Environment Chapter 5- The International Cultural, Demographic and Social Environment Chapter 6- The Ecological Environment Chapter 7- The International Political Environment Chapter 8- The legal Environment Chapter 9- Globalisation, challenges and changes
- Data Publicarii : 07 Sep 2010
- Editie : 2 Rev ed
- Format : Paperback
- Numar pagini : 376
- ISBN : 9780273725664