The Retailing Book

Paul Freathy

The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.
  • Limba : Engleza
  • Cuprins :

    PART 1: THE RETAIL CONTEXT

    1. The Retail Context: An Overview (Steve Burt and Leigh Sparks)

    2. The Internationalisation of Retailing (Steve Burt)

    3. Commercial activities and the airport sector: Current issues and future threats (Frank O'Connell and Paul Freathy)

    PART 2: STRATEGIC PLANNING IN RETAILING

    4. Managing the Strategic Environment (Paul Freathy)

    5. Ethical standards in business (Paul Whysall)

    6. Undersatnding finance (Paul Freathy and Ian Spencer)

    PART 3: RETAIL DEVELOPMENT

    7. The Retail Development Process: An Overview (Cliff Guy)

    8. The impact of retail planning and city centre development (Allan Hawsworth)

    9. Revitalising the town centre: The example of Achmore (Andrew Paddison)

    PART 4: RETAIL MARKETING

    10. Retail Marketing (Paul Freathy)

    11. Using information to understand the customer (Eric Calderwood)

    12. Fast Retailing: We won't tell you what to wear (Keri Davies)

    PART 5: HUMAN RESOURCE MANAG

  • Data Publicarii : 2003
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 408
  • ISBN : 9780273655480
Rating:
305.99 Lei
Disponibilitate : 3-5 saptamani

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