This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product.
- Limba : Engleza
- Data Publicarii : 26 Jan 2007
- Format : Hardback
- Numar pagini : 256
- ISBN : 9780470055762