This is Advertising

Eliza Williams

Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
  • Limba : Engleza
  • Data Publicarii : 22 Mar 2010
  • Format : Paperback
  • Numar pagini : 224
  • ISBN : 9781856696470
158.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani