Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
- Limba : Engleza
- Data Publicarii : 22 Mar 2010
- Format : Paperback
- Numar pagini : 224
- ISBN : 9781856696470