Tourism

John R. Walker , Josielyn T. Walker

Editura: Prentice Hall
Capturing the taste of the industry, Tourism: Concepts and Practices explores this exciting field using a systems approach. Building on the author's experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the operating sectors. Full-color photographs, industry profiles, and a career emphasis reveal the opportunities tourism holds for both consumers and professionals. Special geography spotlights examine the reasons people travel and the places people go.
  • Limba : Engleza
  • Cuprins :

    PART I: THE CHARACTERISTICS OF TOURISM

    1.      Tourism Introduction, Past and Present Tourism

    2.      Motivation for Leisure Travel

    3.      Tourism Marketing

    4.      Tourism Economics

     

    PART II: ORGANIZING TOURISM

    5.      Tourism Organizations and Policy

    6.      Tourism Planning and Sustainable Development

    7.      Tourism Research

     

    PART III: OPERATING SECTORS 1

    8.      Attractions and Entertainment

    9.      Conventions, meetings and Expositions

     

    PART IV: SOCIAL, CULTURAL, HERITAGE AND ECOTOURISM

    10.  Tourism Sociology

    11.  Cultural and Heritage Tourism

    12.  Ecotourism

     

    PART V: OPERATING SECTIONS 2

    13.  Distribution Organ

  • Data Publicarii : 2011
  • Editie : 1
  • Format : Hardback
  • Numar pagini : 576
  • ISBN : 9780138142452
Rating:
388.99 Lei
Disponibilitate : 2-4 saptamani

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