Understanding IT: A Manager's Guide

Dave Aron , Jeffrey L Sampler

'Information Technology is like fire. It has the power to transform or destroy companies.'"All senior managers are making strategic decisions driven and enabled by the capabilities of information technology. Finally there is a clearly written and accessible book for senior managers to understand the underlying technologies that will drive their businesses. Senior managers should add this book to their management tool kit for daily reference in shaping competitive strategies."Peter Weill, Director, Center for Information Systems Research, Sloan School of Management, MITUnderstanding IT: A Managers Guide by Dave Aron and Jeffrey L Sampler offers you the opportunity to become familiar with not only information technologies of today, but also the technology of the future. Written in an engaging style, the book explains IT concepts with superb clarity. In this way it serves as the driving force that will enable you to successfully exploit existing technology and to realize the potential of emerging technologies in your organization.". . . Now, more than ever, general managers must strive to understand technology, in order to ensure that it is well implemented in their organisations, and to inform their corporate strategy. We will continue to see those that succeed in this achieve greater success than those who treat IT as a black box and 'leave it to the IT department'. I have had to acquire my understanding of the IT sector through experience and application. I wish I'd had this book as the starting point in that process!" David Levin, CEO, Symbian LtdUnderstanding IT: A Managers Guide is an ideal companion for general business managers and for students of management, particularly at MBA level. "Enthusiasm for the subject shines through and helps make for a stimulating read."Paul Blanchard, Principal Lecturer, Business School, Oxford Brookes UniversityThe AuthorsDave Aron is a Strategy Consultant and a Teaching Fellow at London Business School.Jeffrey L Sampler is Associate Professor of Information Management and Strategy at London Business School.
  • Limba : Engleza
  • Cuprins : Preface: Why General Managers Should Understand More About IT The Challenge to Markets and Investors The Challenge to General Managers The Solution - Education Purpose of the Book How to Use The Book 1. Introduction - The Importance of Information Technology A Definition Need for Managers to Understand The Opportunity of IT The Challenge of IT 2. What a Computer Is A Soft Machine Ubiquity Scope of Computers A Digital, Electromagnetic Medium (For Now) Components Program Execution Layers 3. How Software Works What is software The Goals of an IT System Machine Code is Tough High Level Languages A Comparison of Current Computer Languages 4. The role of Networks and the Internet The Purpose of Networks How Networks Work Layers of a Network Types of Network The Anatomy of the Internet 5. The Web and E-Commerce: the transition from information superhighway to transaction superhighway Basic Web Technologies Advanced Web Technologies Computer Security 6. The Mobile/Multimodal Internet What's Different About The Mobile
  • Data Publicarii : 2003
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 200
  • ISBN : 9780273682080
306.99 Lei
Disponibilitate : 3-5 saptamani

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