Understanding Marketing

Mark Davies

A user friendly approach to marketing for readers with little or no prior knowledge of the subject.The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).
  • Limba : Engleza
  • Cuprins :
    1. Introduction to Marketing.
    2. Marketing Planning, The Environment and Competitive Strategy.
    3. Marketing Research.
    4. Targeting, Segmentation and Positioning.
    5. Consumer and Organisational Buyer Behaviour.
    6. Managing the Product in the Marketing Mix.
    7. Pricing.
    8. Distribution.
    9. Marketing Communications.
    10. Distribution, Advertising and Sales Promotion.
    11. Marketing Communications.
    12. Public Relations, Personal Selling and Direct Mail.
    13. International Markets.
    14. Marketing Services.
    15. Multiple Choice Questions.
  • Data Publicarii : 1998
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 400
  • ISBN : 9780134904672
Rating:
279.99 Lei
Disponibilitate : 3-5 saptamani

Acest titlu se tipareste la comanda si poate fi livrat in 3-5 saptamani.