Using Research in Public Relations

Glen M. Broom

Editura: Prentice Hall
A reader-friendly guide to research methods used in public relations.
  • Limba : Engleza
  • Cuprins :

    PART I.

     1. The Role of Research in Public Relations.
     2. Using Research to Plan Programs.
     3. Using Research to Monitor Programs.
     4. Using Research to Evaluate Programs.

    PART II.

     5. Designing the Research.
     6. Sampling the Populations.
     7. Making the Observations.
     8. Taking the Measurements.

    PART III.

     9. Compiling and Organizing Data.
    10. Describing the Findings.
    11. Testing Relationships.
    12. Testing for Causation and Change.

    PART IV.

    13. Interpreting and Reporting the Findings.
    14. Using the Findings for Organizational Change.
    Professional Ethics and Practices.
    How to Select and Monitor Outside Research Consultants.
    How to Conduct a Focus Group Study.
    How to Construct Questionnaires.
    How to Select Sample Size for Statistical Power.
    How to Construct Samples for Random Digit Dialing.
    How to Use a Table of Random Numbers.
    How to Compute Completion, Re
  • Data Publicarii : 1990
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 450
  • ISBN : 9780139391668
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