Value-based Marketing

Peter Doyle

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
  • Limba : Engleza
  • Data Publicarii : 28 Oct 2008
  • Editie : 2 Rev ed
  • Format : Hardback
  • Numar pagini : 382
  • ISBN : 9780470773147
Rating:
238.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani