Story telling is a powerful communications tool that is becoming recognized in the business community. This book teaches readers how to tell six kinds of stories. It explains how to shift from normal "business thinking" to story thinking. It also outlines five practical principles that maximize story as a tool to understand as well as persuade.
- Limba : Engleza
- Data Publicarii : 01 May 2007
- Format : Hardback
- Numar pagini : 226
- ISBN : 9780814409145