A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
- Limba : Engleza
- Data Publicarii : 15 Mar 2006
- Editie : Revised and Expanded ed of 2nd revised ed
- Format : Paperback
- Numar pagini : 160
- ISBN : 9780071467858