Writing Copy For Dummies

Jonathan Kranz

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
  • Limba : Engleza
  • Data Publicarii : 29 Oct 2004
  • Format : Paperback
  • Numar pagini : 384
  • ISBN : 9780764569692
Rating:
92.99 Lei
Disponibilitate : La comanda

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