Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
- Limba : Engleza
- Data Publicarii : 29 Oct 2004
- Format : Paperback
- Numar pagini : 384
- ISBN : 9780764569692