As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
- Limba : Engleza
- Data Publicarii : 01 Jun 2008
- Format : Paperback
- Numar pagini : 224
- ISBN : 9780500286876