Advertising is Dead.Long Live Advertising!

Tom Himpe , Will Collin

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
  • Limba : Engleza
  • Data Publicarii : 08 Sep 2008
  • Format : Paperback
  • Numar pagini : 224
  • ISBN : 9780500286876
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