The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
- Limba : Engleza
- Data Publicarii : 17 Nov 2006
- Format : Paperback
- Numar pagini : 360
- ISBN : 9780470051245