Brand Gap

Marty Neumeier

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
  • Limba : Engleza
  • Data Publicarii : 04 Aug 2005
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 208
  • ISBN : 9780321348104
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