Brand Sense

Martin Lindstrom

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
  • Limba : Engleza
  • Data Publicarii : 03 Apr 2010
  • Editie : 2 Revised edition
  • Format : Paperback / softback
  • Numar pagini : 192
  • ISBN : 9780749460570
Rating:
87.99 Lei
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