Business Marketing: Connecting Strategy, Relationships, and Learning (Int'l Ed)

F.Robert Dwyer , John F. Tanner

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions.
  • Limba : Engleza
  • Data Publicarii : 16 Jun 2008
  • Editie : 4 ed
  • Format : Paperback
  • Numar pagini : 736
  • ISBN : 9780071263436
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