This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't.
- Limba : Engleza
- Data Publicarii : 02 Jan 2007
- Format : Paperback
- Numar pagini : 212
- ISBN : 9780470043929