Designed to apply sport marketing principles and concepts to sport business situations, the cases in this title are geared toward the enhancement of students' competency in critical analysis, problem identification, decision making, and solution development. The principles are based on the industry segmentation model by Pitts Fielding and Miller.
- Limba : Engleza
- Data Publicarii : 24 Jan 2006
- Format : Paperback
- Numar pagini : 182
- ISBN : 9781885693471