Category Killers

Spector Robert

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
  • Limba : Engleza
  • Numar pagini : 256
  • ISBN : 9781578519606
124.99 Lei
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