Communicating Strategy

Phil Jones

Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
  • Limba : Engleza
  • Data Publicarii : 19 Feb 2008
  • Editie : New ed
  • Format : Paperback
  • Numar pagini : 198
  • ISBN : 9780566088100
169.99 Lei
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