Competing in the Age of Digital Convergence

Yoffie David B.

Presents a collection of essays, which reveal that the key to success for companies competing in the digital world will not be to engineer big technological breakthroughs, but rather to develop products and services by creatively combining technologies with innovative managerial approaches.
  • Limba : Engleza
  • Numar pagini : 472
  • ISBN : 9780875847269
175.99 Lei
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