In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
- Limba : Engleza
- Data Publicarii : 18 Jan 2005
- Format : Hardback
- Numar pagini : 320
- ISBN : 9780471476115