Corporate Social Responsibility

Philip Kotler , Nancy Lee

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
  • Limba : Engleza
  • Data Publicarii : 18 Jan 2005
  • Format : Hardback
  • Numar pagini : 320
  • ISBN : 9780471476115
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