In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
- Limba : Engleza
- Data Publicarii : 01 Aug 1998
- Format : Paperback / softback
- Numar pagini : 238
- ISBN : 9781841120638