Customer Relationship Management

Francis Buttle

Explains what Customer Relationship Management (CRM) is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives.
  • Limba : Engleza
  • Data Publicarii : 28 Aug 2008
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 522
  • ISBN : 9781856175227
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231.99 Lei
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