Peggy A. Lambing , Charles R. Kuehl

Editura: Prentice Hall
For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
  • Limba : Engleza
  • Cuprins :

    1.      Entrepreneurship Today

    2.      The Entrepreneur

    3.      Starting a New Business

    4.      Buying an Existing Business

    5.      Franchising and Other Alternatives

    6.      Women-Owned and Minority-Owned Businesses

    7.      Home-Based Businesses

    8.      Family Businesses

    9.      New Product Development

    10.  Business Growth and the Entrepreneur

    11.  Global Business



    The Business Plan: Introduction

    The Business Plan: Marketing

    The Business Plan: Management and Personnel

    The Business Plan: Startup Costs and Financing

    The Business Plan: Projected Financial Statements

    The Business Plan: The Legal Section

    The Business Plan: Insurance

  • Data Publicarii : 2007
  • Editie : 4
  • Format : Mixed media product
  • Numar pagini : 336
  • ISBN : 9780132281744
434.99 Lei
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