Essence International Business

Jim Taggart , Mike Mcdermott

A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.
  • Limba : Engleza
  • Cuprins : 1. The growth of international business
    2. The multinational corporation
    3. The environment of international business
    4. International business strategy
    5. International marketing strategy
    6. International technology strategy
    7. International financial strategy
    8. International operations strategy
    9. International personnel strategy
    10. International organization and control strategy
    11. International subsidiary strategy
    12. International acquisitions: strategy and management
    13. International business in the future
  • Data Publicarii : 1993
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 240
  • ISBN : 9780132880770
253.99 Lei
Disponibilitate : 3-5 saptamani

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