Essence Management Creativity

Tony Proctor

Editura: Prentice Hall
Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.
  • Limba : Engleza
  • Cuprins : Preface.
    Creativity in Management.
    Coping with Blocks to Creative Problem Solving.
    Theories of Creativity.
    Identifying the Problem.
    Morphological Analysis and Related Techniques.
    Brainstorming and its Variants.
    Lateral Thinking.
    Synectics and Related Approaches.
    Miscellaneous Idea Generating Methods.
    Evaluating Ideas.
    Implementing Ideas.
    Computer Assisted Creativity.
    Further Reading.
  • Data Publicarii : 1995
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 232
  • ISBN : 9780133565362
232.99 Lei
Disponibilitate : 3-5 saptamani

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