European Business

Roger Bennett

Written in a concise, clearly structured format, this new text encompasses all subject areas usually included in a European business course.It includes exhaustive detail, accessibly presented, on EU laws and regulations; management systems and practices throughout Europe; Western Europe's business relationships with the rest of the world; the challenge posed to the E by East Europe and many other key topics. The author covers the subject in a concise no-nonsense manner and the considered use of effective diagrams, cases and tests results in an efficient, compact book ideal for quick learning.
  • Limba : Engleza
  • Cuprins :
    1. The European Union
    2. The member countries of the European Union
    3. East Europe
    4. The West European economic environment
    5. Common policies of the European Union
    6. Competition and industrial policy
    7. The legal, political and cultural environments of European business
    8. Harmonisation of business laws and practices
    9. External trade relations
    10. Business organisation in Western Europe
    11. Financial aspects of European business
    12. Methods of conducting cross-border operations
    13. Intellectual property
    14. Marketing in Europe
    15. European distribution
    16. European human resources management
  • Data Publicarii : 1999
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 352
  • ISBN : 9780273634386
277.99 Lei
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