European Casebook Entrepreneurship

Editura: Prentice Hall
This casebook is compiled with the important premise that entrepreneurship and new venture creation/development can be viewed both as a set of behaviours that are either inherited or learned and as a process which can be structured, sequential and defined through distinct stages. Therefore the casebook is concerned with both people and process, and it is organised to reflect the stages of the entreprenuerial process or cycle.Instructor's Manual (0-13-589508-1).
  • Limba : Engleza
  • Cuprins : The Entrepreneur and the Opportunity. A Licence to Print Money? David Molian. To Buy or Not to Buy? Or, to Sell or Not to Sell? Sue Birley. Motivation Ltd. David Molian. Resourcing the New Venture. Dockspeed Ltd. Peter Tait. Robinson Instruments. David Molian. Advanced Business Computers Ltd. Steve Prenti. The New Venture and Market Entry. The Marketing of Supreme. David Molian. Prestel and Minitel. David Molian. Growing the Entrepreneurial Business. A Licence to Print Money? David Molian. Optimeyes: Revolutionizing the Opthalmics Industry in Ireland. John Fahy. Pizza Pomodoro. Stephen Horley. Rob Kilcullen. Ashley Leibowitz and Andreas Matsas. Harvesting the Entrepreneurial Business. Naf-Naf. Floating the 'Look'. Beniot Leleux. Isis Scientifc Software Ltd. Steve Presenti. MTL Instruments Group plc. David Molian.
  • Data Publicarii : 1997
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 240
  • ISBN : 9780133106817
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