Fashion Sales Promotion

Pamela M Phillips

Editura: Prentice Hall
Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools.In this Second Edition, Phillips - demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together-all toward the ultimate goal of giving readers the ability to apply the skills they've learned.
  • Limba : Engleza
  • Cuprins :

     1. The Selling Game.

     2. Marketing.

     3. Retail Sales Promotion.

     4. The Advertising Department.

     5. Types of Retail Advertising.

     6. More About Co-Op Advertising.

     7. What is a Good Ad?

     8. The Buyer and the Ad.

     9. Newspapers: The Number-One Ad Medium.

    10. Broadcast Advertising: Radio.

    11. Broadcast Advertising: Television.

    12. Other Advertising Methods.

    13. Visual Merchandising: Another Dimension.

    14. Special Events.

    15. Publicity: A Different Drummer.

    16. The Last Link.



  • Data Publicarii : 1996
  • Editie : 2
  • Format : Paperback
  • Numar pagini : 225
  • ISBN : 9780133627992
421.99 Lei
Livrare in 3-5 saptamani

Acest titlu se tipareste la comanda si poate fi livrat in 3-5 saptamani.