Financial Services Marketing

Ennew Christine , Waite Nigel

Organised around the core marketing activities of marketing for acquisition and marketing for retention, this title features case studies and vignettes representing Asia-Pacific, Europe and the US. It focuses on both B2B and B2C marketing. It covers the fundamentals of: financial services strategy, customer acquisition, and customer development.
  • Limba : Engleza
  • Data Publicarii : 03 Oct 2006
  • Format : Paperback
  • Numar pagini : 416
  • ISBN : 9780750669979
Rating:
246.99 Lei
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