Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book

Kevin Keller , Philip Kotler

Editura: Prentice Hall
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to the following for each chapter of your textbook: - Big Ideas: Your "need to know" for each chapter- Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying- Key Terms: Audio "flashcards" to help you review key concepts and terms- Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they'reefficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get
  • Limba : Engleza
  • Cuprins :

    Part I:  Understanding Marketing Management

    Chapter 1:  Defining Marketing for the 21st Century

    Chapter 2:  Developing and Implementing Marketing Strategies and Plans

    Chapter 3:  Understanding Markets, Market Demand, and the Marketing Environment


    Part II:  Connecting with Customers

    Chapter 4:  Creating Customer Value, Satisfaction, and Loyalty

    Chapter 5:  Analyzing Consumer Markets

    Chapter 6:  Analyzing Business Markets

    Chapter 7:  Identifying Market Segments and Targets


    Part III:  Building Strong Brands

    Chapter 8:  Creating Brand Equity

    Chapter 9:  Creating Positioning and Dealing with Competition


    Part IV:  Shaping the Market Offerings

    Chapter 10:  Setting Product Strategy and Marketing Through the Life Cycle

    Chapter 11:  Designing and Managing Services

    Chapter 12:  Designing P

  • Data Publicarii : 2007
  • Editie : 3
  • Format : Downloadable audio file
  • Numar pagini : 384
  • ISBN : 9780132303705
92.99 Lei

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