Future of Competition

C.K. Prahalad , Venkat Ramaswamy

Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
  • Limba : Engleza
  • Data Publicarii : 01 Jan 2004
  • Format : Hardback
  • Numar pagini : 272
  • ISBN : 9781578519538
163.99 Lei
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