Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
- Limba : Engleza
- Data Publicarii : 01 Jan 2004
- Format : Hardback
- Numar pagini : 272
- ISBN : 9781578519538