Global Marketing Strategy

Harold Chee , Rod Harris

Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies.
  • Limba : Engleza
  • Data Publicarii : 18 Jun 1998
  • Format : Paperback
  • Numar pagini : 736
  • ISBN : 9780273623489
373.99 Lei
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