Hooked

Nir Eyal

Editura: Penguin Books
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.
  • Limba : Engleza
  • Format : Hardback
  • Numar pagini : 256
  • ISBN : 9780241184837
Rating:
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