If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity

Rob Adams

Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
  • Limba : Engleza
  • Data Publicarii : 23 Mar 2010
  • Format : Hardback
  • Numar pagini : 256
  • ISBN : 9780470563632
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