Innovative Marketing Communications

Guy Masterman , Emma H. Wood

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
  • Limba : Engleza
  • Data Publicarii : 03 Oct 2005
  • Format : Paperback
  • Numar pagini : 346
  • ISBN : 9780750663618
243.99 Lei
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