A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
- Limba : Engleza
- Data Publicarii : 14 Aug 2009
- Format : Hardback
- Numar pagini : 448
- ISBN : 9780470740316