Malcolm McDonald on Marketing Planning

Malcolm McDonald

Helps you appreciate the benefits of rigorous marketing planning and guides you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process.
  • Limba : Engleza
  • Data Publicarii : 03 Nov 2007
  • Format : Paperback
  • Numar pagini : 208
  • ISBN : 9780749451493
Rating:
95.99 Lei
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