Management
Roger Bennett
Editura: Financial Times/ Prentice Hall
Now in its third edition, this successful introduction to management covers the subject in a concise, no-nonsense, comprehensive manner. The considered use of effective diagrams, cases and tests result in an efficient, clearly-structured, compact book ideal for quick learning. The author has significantly updated examples in this new edition to retain their relevance to students whilst integrating the latest thinking on the subject.
- Limba : Engleza
- Cuprins :
PART 1: INTRODUCTION TO MANAGEMENT
1. Nature and development of management theory
2. Management in action
3. Business ownership
4. Entrepreneurship and small business management
5. Corporate strategy and planning
PART 2: MANAGEMENT FUNCTIONS
6. Organisation
7. Marketing
8. International marketing
9. Managing the finance function
10. Operations management
11. Legal aspects of management
12. Communication and management control
13. Decision support and information technology management
PART 3: THE HUMAN SIDE OF MANAGEMENT
14. The nature of work
15. Leadership, motivation and management style
16. Personnel management
17. The future of management - Data Publicarii : 1998
- Editie : 3
- Format : Paperback
- Numar pagini : 416
- ISBN : 9780273634089
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DISPONIBILITATE INCERTĂ: Cere detalii
