Reflects the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who use the internet to research their purchasing decisions. This book also presents the sales management research studies and reports.
- Limba : Engleza
- Data Publicarii : 01 Apr 2007
- Editie : 12 International ed
- Format : Paperback
- Numar pagini : 608
- ISBN : 9780071259446
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