Managing Cultural Differences

Lisa. Hoecklin

Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.
  • Limba : Engleza
  • Cuprins : The impact of Cultural Diversity on International Business.
    Culture: What it is.
    What it is not and how it Directs Organizational Behaviour.
    The Strategic Value of Cultural Differences.
    Advertising Across Cultures.
    Managing Human Resources Across Cultures.
    Managing Alliances Across Cultures.

  • Data Publicarii : 1996
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 168
  • ISBN : 9780201427707
357.99 Lei
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