Market Research Audit

C West

Knowledge is the fuel powering all decision making. Good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Obtaining market information is a skilled process following a set of clear routines and using a wide range of resources.This audit shows how to:define the information required for good decision making define a research project and set a research budget work with research consultants initiate and monitor a research project assess the quality of the results and integrate them into market planning
  • Limba : Engleza
  • Data Publicarii : 2000
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 132
  • ISBN : 9780273649373
439.99 Lei

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