Marketing 3.0

Philip Kotler , Hermawan Kartajaya , Iwan Setiawan

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
  • Limba : Engleza
  • Data Publicarii : 03 May 2010
  • Format : Hardback
  • Numar pagini : 208
  • ISBN : 9780470598825
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