Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
- Limba : Engleza
- Data Publicarii : 25 May 2010
- Format : Hardback
- Numar pagini : 208
- ISBN : 9780470598825