Marketing Research

Dawn Iacobucci , Gilbert A. Churchill Jr.

Recognized as the classic authority for marketing research, this book ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today.
  • Limba : Engleza
  • Data Publicarii : 19 Dec 2009
  • Editie : 10 International ed
  • Format : Paperback
  • Numar pagini : 624
  • ISBN : 9780538743778
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