Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
- Limba : Engleza
- Data Publicarii : 10 Aug 2007
- Editie : 2 Rev ed
- Format : Paperback
- Numar pagini : 256
- ISBN : 9780230549302
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